When The Prisoner was first created, it was a small label - Phinney released only 385 cases of the wine in 2000. In 2016, it was again sold to Constellation Brands, a major beverage conglomerate. Within 10 years, the brand was sold to Huneeus Vintners. Back then, dark labels like The Prisoner’s weren’t done, and most winemakers focused on single-grape varietals, making a red blend like The Prisoner unconventional for multiple reasons. Yet the Zinfandel-heavy red blend, with its creepy yet Instagrammable label, became wildly popular in Napa and beyond. When The Prisoner was first released in 2000, Facebook, YouTube, and Instagram had not yet been invented. It went viral, before going viral was a thing. The brand’s flagship wine, a red blend made with Zinfandel, Cabernet Sauvignon, Petite Sirah, Syrah, and Charbono, was a major hit, and since then the brand has released two additional blends: a red blend called Dérangé, and a white blend called Blindfold. The Prisoner Wine Company is best known for its unique blends. The sketch, which was given to Phinney as a gift from his parents at age 12, served as a “visual protest against the injustice and brutality of the Spanish War of Independence.” The Prisoner Wine Company continues to be inspired by the drawing, using it as a constant reminder to never be complacent or restricted by rules and traditions. The Prisoner Wine Company based its entire brand mission on a single sketch from the 1800s drawn by Spanish artist Francisco de Goya. It was inspired by a sketch from the 1800s.
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